WCG BRAND GUIDELINES

Symbol

WCG symbols are based on a combination of six colors, but you can display them in a single color in any color guided by the color table. You should always use the files provided with these guidelines and mark them in accordance with the minimum margins and the rules outlined in the drawing.

Basic configuration

The basic configuration of the WCG identity is a combination of symbols and word marks vertically.
WCG symbols are based on a combination of six colors, but you can display them in a single color in any color guided by the color table.

You should always use the files provided with these guidelines and mark them in accordance with the minimum margins and the rules outlined in the drawing.

Secondary configuration

If the applied space is too narrow to apply the wordmark primitive effectively, you can use a secondary configuration that is a horizontal combination. WCG symbols are based on a combination of six colors, but you can display them in a single color in any color guided by the color table.

You should always use the files provided with these guidelines and mark them in accordance with the minimum margins and the rules outlined in the drawing.

Colors

The WCG identity is made up of six designated colors, black and white.
Because WCG identity is based on RGB color values, you should use RGB color when the final design result such as website or movie production is reproduced on the computer screen. Otherwise you will get faded colors.
Also, since color conversion from RGB to CMYK does not match the color conversion table provided by programs such as Adobe Photoshop® or Adobe Illustrator®, always refer to RGB for the screen and always refer to the CMYK color value for printing.

Prohibition

1. Do not change the color of the symbol in any random order.
2. When a symbol is displayed in a single color, it should not be displayed in a different color from the word mark.
3. Do not display WCG identities on complex backgrounds.
4. Do not arbitrarily adjust the aspect ratio of the symbol or word mark.
5. Do not use unnecessary transparency on identity elements.
6. Do not use any combination other than the specified horizontal / vertical combination.
7. Do not use in combination with other identities.

WCG 2020 CONNECTED

WCG 2020 Visual Concept

In these times, with the world experiencing a physical disconnect due to COVID-19, we are reminded once again how fortunate we are to be able to meet with friends through online games.

Through WCG 2020, which will be held online without physical and spatial constraints, WCG hopes to connect people all around the world through esports, advancing the field of sports events for everyone.

The visual concept of WCG 2020 is based on lines and planes that continuously connect into a single flow, making up the letters “Connected,” which is the theme of this year’s event. The forms that symbolize connection, flow, and channels metaphorically represent the online world where players and people can connect, even if they remain physically apart in different places all around the world.

Dots are connected to make a line, the lines are connected to make a plane, and the planes are connected to make a space where players and the audience can meet. The dots represent players, the lines represent online communication, and the planes represent the WCG game venues, while the spaces represent the audience. The seven colors of the tournament symbolize the diversity of WCG, which breaks down the barriers between professional gamers, amateur gamers, and the general audience, all of whom are invited to actively participate in the event.

In these times, when friends in various places around the world cannot come to Seoul and Koreans cannot physically visit their friends abroad, WCG 2020 is here to create a new channel of esports highlights by having people around the globe connect with one another.